Head of Product Marketing, Financial Services

Are you a visionary leader with a passion for transforming financial services through innovative product marketing? Join our dynamic team as Head of Product Marketing, Financial Services and play a pivotal role in shaping the future of GrabFin and Digibanks. In this high-impact role, you'll lead a team of marketing experts to develop and execute strategies that drive customer acquisition, engagement, and retention. Based in Canggu, you'll work closely with cross-functional teams to ensure seamless integration of marketing initiatives with product development and sales efforts.

Private Advertiser is a leading digital marketing agency in Bali, known for its innovative approach and commitment to excellence. With a team of over 50 professionals, we have successfully delivered numerous high-profile campaigns for clients across various industries. Our office in Canggu provides a vibrant and collaborative environment, fostering creativity and growth.

As Head of Product Marketing, Financial Services, you'll be responsible for creating and implementing marketing strategies that align with the company's vision and goals. You'll work with product managers, designers, and developers to ensure that our products are positioned effectively in the market. Daily, you'll analyze market trends, gather customer feedback, and refine our marketing strategies to stay ahead of the competition.

📋 Tanggung Jawab Pekerjaan

• Lead a team of product marketing specialists to develop and execute innovative marketing strategies for GrabFin and Digibanks.
• Collaborate with cross-functional teams to ensure seamless integration of marketing initiatives with product development and sales efforts.
• Conduct market research and analyze customer feedback to refine marketing strategies and improve product positioning.
• Develop and manage marketing budgets, ensuring optimal allocation of resources to drive customer acquisition and retention.
• Create and execute digital marketing campaigns, including SEO, content marketing, social media, and email marketing.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and strategies.
• Stay up-to-date with industry trends and best practices in product marketing to drive continuous improvement.
• Mentor and develop the skills of team members to foster a culture of innovation and excellence.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 8-10 years of experience in product marketing, with a proven track record in financial services or digital banking.
• Proven experience in leading and managing a team of marketing professionals.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, SEMrush, and Hootsuite.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• Analytical and strategic thinking skills, with the ability to drive data-informed decision-making.
• Certification in digital marketing or a related field is a plus.
• Fluency in English and Bahasa Indonesia.

🛠️ Keahlian

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